Fort Lauderdale Beach is becoming a booming tourist location with 2014 seeing 14 million visitors. As impressive as that number is, Broward County tourism officials are looking for new platforms to help draw even more visitors in 2015. Officials are allocating more money towards the advertising budget to put more of a focus on attracting Millennials. They’ve begun by creating a Millennial Advisory Board, and have identified there needs to be a stronger focus on promoting Ft. Lauderdale’s shopping, water sports, and entertainment. Water sports are very popular in Fort Lauderdale Beach and amongst Millennials. At Atlantic Beach Clubs we offer Jet Ski rentals, banana boat rides, parasailing, kayaking and more. Our main focus is ensuring you have an amazing time while visiting our beautiful beaches. Next time you visit, make sure you check out our Alhambra or South Beach Park location.